Intellectual Property Office, Kantar Media (2016)

Source Details

Intellectual Property Office, Kantar Media (2016)
Title:	Online Copyright Infringement Tracker – Latest wave of research Mar 16 – May 16. Overview and Key Findings
Author(s):	The Intellectual Property Office, Kantar Media
Year:	2016
Citation:	IPO. (2016). Online Copyright Infringement Tracker – Latest wave of research Mar 16 – May 16. Overview and Key Findings.
Link(s):	Definitive , Open Access
Key Related Studies:	IPO Online Copyright Infringement Tracker 1-5
Discipline:	O34: Intellectual Property and Intellectual Capital
Linked by:

About the Data
Data Description:	survey data
Data Type:	Primary data
Secondary Data Sources:
Data Collection Methods:	Survey Research (quantitative; e.g. sales/income reporting) Quantitative data/text mining
Data Analysis Methods:	Descriptive statistics (counting; means reporting; cross-tabulation)
Industry(ies):	Video game publishing Programming and broadcasting Sound recording and music publishing Publishing of books, periodicals and other publishing Software publishing Television programmes Film and motion pictures
Country(ies):	United Kingdom
Cross Country Study?:	No
Comparative Study?:	No
Literature review?:	No
Government or policy study?:	Yes
Time Period(s) of Collection:	16 March - 16 May 2016
Funder(s):	Intellectual Property Office

Abstract

“This report details the main findings of the sixth wave of a large-scale consumer tracking study into the extent of online copyright infringement, as well as wider digital behaviours and attitudes, among people aged 12+ in the UK. The study was commissioned and financially supported by the UK Intellectual Property Office (IPO). It is the sixth in a series of research to generate benchmarks and time series relevant to the access and use of copyright material online. It also outlines the background to the research and a detailed description of the methodology employed”

Main Results of the Study

Illegal User access to digitally provided music, film, tv programme, books, video games, and computer software. The study examines the scope of illegal access, its consequences for the creator’s remuneration and incentives to access content illegally. The study finds that 59% of UK internet users over the age of 12 consumed at minimum one of the content types during the study whereby music had the highest access rate at 37%. 57% paid for accessing content. The authors estimate the 15% of content consumption happened illegally and consumers under 35 form 68% of illegal accesses. “The most commonly cited reasons for infringing were because it is free (49%), convenient (45%) and quick (42%).”

Coverage of Study

Coverage of Fundamental Issues

Issue	Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

Coverage of Evidence Based Policies

Issue	Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Datasets

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